What is the state of content marketing strategy?
July 25th, 2012
Repurposing content as part of an integrated digital marketing strategy is a good move, according to a group of MozCon…
Results for: making-business-case-for-content
Content marketing strategy should be about engagement
July 23rd, 2012
Social media as part of a content marketing strategy is useless if the organisation is not prepared to utilise the platform…
Fortune Global 100 leads content marketing charge
July 20th, 2012
The world's biggest companies are increasingly cottoning on to the benefits of content marketing, with many using Twitter to maximise…
Companies are no longer asking “Why content marketing?”
July 13th, 2012
If content marketing were a stock, it would still be skyrocketing, according to a leading industry commentator. Joe Pulizzi, who…
Social media: the double-edged sword of content marketing
July 10th, 2012
Social media is a powerful tool – not just for consumers but also for businesses. However, for companies the growth…