Journalists increasingly reliant on social media
September 19th, 2012
Content marketing can help brands connect with a new generation of journalists, as well as their customers, new research suggests….
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Three reasons content marketing is not a fad
August 30th, 2012
Content marketing is here to stay for a long, long time. Here are three reasons why. 99%(ish) of businesses are…
Can Twitter’s creators succeed again with Medium and Branch?
August 16th, 2012
This week has seen the launch of two new social tools on the web; Medium and Branch. And I know…
Give your content strategy a good workout
August 8th, 2012
I’m no fan of exercise, but the last couple of weeks have inspired me to stop being so lazy (handball,…
Content marketing strategy can be fine tuned to individuals
August 6th, 2012
Social media allows businesses to fine tune their content marketing to individual members of their target audience. Julian Heerdegen, customer…