Skip to main content

brand marketing news



Tesco takes Interbrand's top spot - but what is its secret to success?



Tesco is the number one brand in the UK, with its multichannel retail experience cited as a major reason for its success.



Apple leads the way for brand image and innovation



Apple, the John Lewis Partnership and Google are the three top brands in the UK seen as being thought leaders.



Why all internet users should care about the SOPA debate



Wikipedia is today hosting a blackout on its website - but why, and what does it have to do with UK internet users?



John Lewis sees mcommerce soar



Mcommerce has proven to be a success for John Lewis this year, with post-Christmas shoppers turning to their mobile phones.



Android Christmas activations hit 3.7m



Over Christmas Eve and Day, 3.7 million Android devices were activated.



Mobile phone ecommerce is a big trend for 2012



The ecommerce market will evolve next year, as an increasing number of consumers are expected to shop via their mobile phones.



Google has ecommerce potential, but still some way to go



Google's goal of becoming an ecommerce giant to rival Amazon has merit, but it might take time to become established in this arena.



Android apps could be next big thing in online marketing



Businesses might be wise to develop an iPhone or Android app to cater to the needs of mcommerce shoppers.



BBC launches new corporate websites



The corporate websites of the BBC have been given a makeover - but not everyone is happy with the change.



Brand marketing needed during recession



Companies should focus on their brand marketing during tough economic times.





Social Networks

RSSSubscribe to our RSS feed
LinkedInNewsreach on LinkedIn
TwitterFollow us on Twitter
FacebookNewsreach on Facebook
NewsReach BlogThe Newsreach Blog




Contact Us

+44 (0)20 7517 2240
South Quay Plaza 2
183 Marsh Wall
London, E14 9SH