Charity Social Media Resources

On a mission to find out exactly how Social Media can be used for online marketing, Hayley Newton from the NewsReach team visits organisations to discuss how being “socially active” online is now crucial to increasing profits and creating awareness about products and services to large communities.

Stepping beyond the question of ‘what is social media’ Hayley will dig deep into the benefits of reaching targeted, information hungry audiences to show how networks such as Facebook, Twitter and Linked In are currently being used in professional environments as part of a successful marketing strategy. This will include steps on how to begin a social media campaign, what to include and how generate interest, how to maintain your networks and what is required to turn interest online into loyal customers and clients.

To begin the series of informative video interviews, Hayley will speak with a number of Media, marketing and community managers from charities who demonstrate how their success is attributed to maintaining informative and up to date social media networks and campaigns.

WSPA

Hayley Newton chats to Katharine Mansell, Media Relations Manager at WSPA UK on the benefits of using social media networks as a charity.

Coram

Hayley Newton chats to Rachel Jasper, Marketing and Communications Officer at children’s charity Coram who offers tips and advice on using social media networks.

Breast Cancer Care

Hayley speaks to Bertie Bosrédon, Assistant Director of Information and Multimedia at Breast Cancer Care who discusses the charities online marketing strategy.