Falling hardware prices, a rising market for apps and the promise of numerous product launches are all conspiring to make 2010 the year of the smartphone, according to Mobiles.co.uk.
Smartphones andmobile computing devices in generalhave been experiencing a boom of late and their growing popularity is driving a change in content consumption habits among users.
In fact, the boom in these devices is affecting how content is delivered. Because many of the devices run on limited web tariffs, bandwidth is expensive, so users will shy away from sites that contain lots of images, video and Flash objects.
Companies can gain trust and engagement with these users by publishing material in a form that's easy to read and consume, such as original news content. By focusing on publishing text-heavy content, such as original news, companies can reach these users in a format they can read.
Due to bandwidth constrains and the nature of SEO, the news content will rank well in the search engines and, once clicked by users, won't slow their browsing experience by taking time to load.