Content plays a critical role in ensuring visitors return to a website.
Fresh and up-to-date copy support search engine optimisation (SEO) efforts, according to the creative director at digital design agency Gravitaslondon.com, George Foster.
He noted the importance of usability and ensuring a site is well optimised from the start.
In addition, Mr Foster warned of the power of social media if an ecommerce mistake is picked up on the website.
One person who has a bad experience may share the experience with friends or their Twitter following. "It's so much easier to lose customers than it is to gain one," he added.
With content, design and commerce online, accuracy is of the utmost importance. Mistakes do not only annoy customers, but could damage a brand's credibility.
Entrepreneur Charles Duncombe told the BBC last week retail sites could be losing out on millions because of typos.
He said revenue per visitor on one of his sites doubled after a spelling mistake was corrected.