NewsReach - Online Marketing

Online marketing is essential for any business. It's often the most cost-effective way to be found in Search, engage your audience and present your brand.

Competition for those top search results and customers is fierce - and it is only by harnessing strong, organic SEO techniques that companies can break through the noise.

NewsReach's combination of relevant, targeted SEO content and range of related online marketing tools can help your business to get noticed, drive traffic and boost conversions in this competitive environment.

Online marketing: why your business needs a strong strategy

Drawing on SEO, brand marketing and social media, online marketing is the primary method by which you can control your brand's image

Online marketing relates to any product, service or message your company shares online - and to see success, it's vital that your business has a clear strategy in place.

Relevant, search engine optimised, quality content is essential in forging a successful campaign. Google's ethos is 'content is king' - and this is a theme you will see reverberate across Yahoo!, Bing, Bekko and a range of other search engines.

NewsReach can help.

Our range of tailored online marketing solutions is based around our high-quality SEO content and sound marketing knowhow, which has been developed in conjunction with the demands of online marketing since 2000.

How can NewsReach boost your online marketing campaign?

Online marketing tools from NewsReach are designed to create a multi-channel, holistic campaign and give your business a competitive edge.

From engaging your target audience to retaining their attention and driving conversions, our online content can deliver on all fronts.

Assessing your business's unique needs, your account manager will work closely with you to design the most effective strategy to achieve your goals.

Essential online marketing services from NewsReach

If you're keen to find out more about these and other ways in which we can boost your company's online marketing strategy, contact NewsReach today

Driving Traffic

Our relevant keyword-rich news stories and landing pages are a fantastic driving force when it comes to boosting your site's traffic.

Search engines love sites which feature regularly-updated, relevant content, which is what makes our tailored features and articles so perfect for SEO.

Adding calls to action, related pages, images and links to your content is a great way to drive conversions directly from your site.

Meanwhile, our tailor-made landing pages and anchor text are the perfect way to show Google that your site is the most relevant. This helps you climb the rankings for your key search terms and ensure the traffic you capture is valuable and gets funnelled directly into conversion streams.

News aggregation

To help fortify your site's exposure and search presence, we can submit your articles to various news aggregators, such as Google News.

Social media presence

The web is becoming an increasingly social space, with sites such as Facebook often getting more hits than search goliath Google.

And now your social media presence can even boost your search engine rankings, making it a more important tool than ever.

With the help of our experienced online marketing, search and analytics teams, you can expand your social media presence.

We will create Twitter and Facebook accounts for you and stream your headlines directly into these, clearly demonstrating that your company is an industry authority.

Adding social bookmarking buttons to the end of your news stories will allow users to share your content and generate more exposure.

Credibility, authority and trust

With highly-relevant, good quality content comes the credibility, authority and trust necessary to winning the traffic and custom of your target audience.

Daily news stories will help to position your business as a leading industry voice, while tools such as email newsletters - uniquely tailored and compiled from your news content - will help to draw customers back to the site time and time again.

Mobile marketing

The number of people with smart phones is ever-increasing - and this makes mobile marketing a key consideration for businesses.

Using our service, your customers can receive the latest news headlines by SMS and MMS, drawing them back to the site wherever they may be.

And as we will handle opt-ins, opt-outs and delivery, you can concentrate on your core business.