Social Media Marketing

Social media marketing has become an increasingly important facet of online marketing strategies.

Allowing you to engage directly with your target audience, social media sites such as Twitter, Facebook and LinkedIn are a powerful means of communication.

A huge 110 million tweets are made each day, while Facebook's user base has soared to over 500 million users. Hosting such huge audiences and seeing rapid growth, social media sites are fast becoming a business essential.

Furthermore, they also have an influence on your search engine rankings - something which transforms them into an excellent SEO tool.

Why is social media marketing essential for my brand?

As the internet becomes an increasingly social space, you will find your brand needs to navigate itself into the social sphere - or risk losing consumer attention to your competition.

Not only can doing so help to boost that all-important SEO strategy, but it also holds a wide range of other benefits.

These include:

• Creating a direct link to your target audience and fellow industry figures
• Increasing brand awareness
• The ability to respond immediately to feedback

Social media marketing: how can NewsReach help my business?

We offer a comprehensive service designed to achieve your social media marketing goals, so you can choose which combination is the best fit for your business.

As ever, quality content remains essential to forging strong, compelling campaigns - something which we harness to give your social media presence its edge.

News stories - share on Twitter, Facebook and LinkedIn

One of the most effective ways to use our content to boost your social media marketing strategy is to leverage our news articles.

Sharing news stories is a great way to position your business as a leading industry figure and get you recognised as an authority voice.

We will set up your Twitter and Facebook accounts for you, while also feeding your latest headlines directly into them.

Social bookmarking

Social media users love to share the content that interests them. By including our social media buttons with our news stories, you will give them ability to share your content on sites such as Digg and Delicious - and to then draw others back to the site as a result.

User-generated comment

Similarly, the social media revolution is all about getting involved in the conversation. By giving your audience the ability to comment on your news articles, you are setting your business up as the centre of conversations in your industry.

And with our service, you can also review these comments before they go live on your site, protecting you against spam posts.

Newsletters

Another great way to capture your audience's attention is with our tailor made newsletters. Designed around the content we write for you, these newsletters are an efficient, compelling way to draw people back to the site - and into conversion paths - from their inboxes.