House of Fraser launches Facebook campaign

House of Fraser has launched a Facebook voucher app in a bid to encourage students to shop on its ecommerce website.

The retail giant has joined with the National Union of Students to offer ten per cent off to undergraduates, so long as they 'like' House of Fraser's Facebook page.

'Flash discounts' will also be offered to students in a bid to attract first-time buyers and those who are more likely to shop online.

Speaking to Econsultancy, content editor for the store Lauren Coffee said: "We want to make sure that what we are saying through social media is relevant to the brand and getting our personality across, which should in turn help drive sales."

She added the retailer also wants to garner trust and confidence between itself and its customers on social media platforms.

Businesses that want to increase their social media presence on Facebook and Twitter should introduce exclusives to social media fans, such as discounts, as well as sneak peeks at new products. Simply assuming that customers will find a brand's page unaided is not enough.

Indeed, a recent Baynote survey found that of 1,000 consumers questioned in the US, just nine per cent had bought an item through the Twitter or Facebook page of a brand.

However, 59 per cent shopped on a store's ecommerce platform, highlighting the importance of linking social media pages to websites, like House of Fraser has.

In what ways do you encourage your social media fans to shop at your online store?